• Job Type: Officer of Administration
• Bargaining Unit:
• Regular/Temporary: Regular
• End Date if Temporary:
• Hours Per Week: 35
• Standard Work Schedule:
• Building:
• Salary Range: $175,000 - $190,000

Position Summary

Reporting to the Associate Dean of Admissions, the Assistant Dean provides strategic leadership for all prospective student marketing initiatives aimed at multiple specialized masters, Pre-College, Visiting, American Language Programs (ALP) and certificate programs. Equally, the incumbent is responsible for implementation of the enrollment strategy for the Pre-College and Visiting Program offerings at the School of Professional Studies (SPS).

Responsibilities

In partnership with the Associate Dean, the Assistant Dean focuses on the following areas:

Leadership

• Direct and manage staff and resources (financial, technology, seasonal hires, etc.) to ensure appropriate marketing strategies are in place to achieve key objectives and performance indicators that support admissions goals for a diverse portfolio of Pre-College and Visiting programs.

• Inspire teams to achieve exceptional performance by fostering a culture of accountability, collaboration, and continuous improvement. 

Pre-College and Visiting Program Recruitment, Admissions and Marketing Strategy

• Inform a data-driven marketing, communications, and recruitment strategy through traditional and non-traditional means to ensure an intellectually curious, heterogeneous, and high-quality applicant pool.

• Ensure marketing and communication functions work collaboratively with program leadership to research, design, develop, execute, and monitor strategies and tactics to realize programmatic prospect and applicant objectives for effective student recruitment.

• Oversee the outputs of the marketing strategy process and work to ensure collaboration with all areas of the organization. Review buying agreements and advertising metrics to ensure outcomes are in line with quality, robust lead, and enrollment outcomes.

• Develop, recommend, adhere, and monitor Pre-College and Visiting Program enrollments, policies, and process changes, providing regular communication to the SPS senior leadership and University partners.

Stakeholder Relationship Management

• Engage with Pre-College and Visiting Program academic leaders to set and achieve measurable goals and strategies through collaborative collection, forecasting, continuous evaluation, and communication of data and analysis to develop and support the strategic plan and academic mission of the School. This effort includes relationship cultivation with potential partners and sponsoring organizations.

Data Analysis

• Analyze data related to Pre-College and Visiting Program strategic directions. Partners with the Finance and Analytics team to actively participate in the scholarship and revenue projection process.

• Track marketing and/or recruitment strategy analytics resulting in enrollment success or growth with a desire to continuously improve and increase enrollment.

Performs other duties and projects as assigned or requested.

Minimum Qualifications

• Bachelor's degree required. Advanced degree is usually required or strongly desirable
• 7 years related experience
• A resume and cover letter with salary requirements must be submitted for this position

Preferred Qualifications

• Master’s degree
• Extensive experience working with faculty and administrators at a major research university in both marketing and the High School space
• Experience in a supervisory role including the training and development of staff is strongly preferred

Other Requirements

• Demonstrated strength in project management, ability to handle multiple projects simultaneously, exceptional attention to detail, strong organization and time management skills, and the ability to perform non-routine work with changing priorities
• Strong background media and/or advertising negotiations, buying, planning, operations, and management across a broad range of media, outlets, and vehicles, including digital, print, email, web, social and new media, interactive, video, and out-of-home components
• Excellent interpersonal, oral, and written communication skills
• Extensive experience in dealing with broadcast, print, social, and new media
• Significant experience working with vendors, consultants, and agencies that serve in partnership and support roles to extend and/or accelerate internal resources and capabilities
• Facility with Google Analytics, Slate, and marketing reporting tools

Equal Opportunity Employer / Disability / Veteran

Columbia University is committed to the hiring of qualified local residents.