Media and Advertising Specialist

• Job Type: Officer of Administration
• Bargaining Unit:
• Regular/Temporary: Regular
• End Date if Temporary:
• Hours Per Week: 35
• Standard Work Schedule:
• Building:
• Salary Range: $67,300 - $73,000

Position Summary

Reporting to the Director, Media and Advertising, the Media and Advertising Specialist (“Specialist”) coordinates efforts to identify, define, implement, and analyze the marketing strategies for a subset of the programs offered at SPS.

The Specialist works collaboratively with internal teams and a partner agency to ensure tactics align with the identified strategy.  The Specialist coordinates cross-functional marketing project plans, tracks deliverables and timelines, and adjusts implementation details as needed to support established program goals.                          

The incumbent exercises discretion and judgment in resolving non-routine operational issues, determining appropriate courses of action, and coordinating solutions across University shared-service partners. The Specialist is responsible for assessing competing operational priorities, identifying and addressing exceptions and process deficiencies, and implementing solutions within established areas of authority, escalating matters requiring policy or senior management determinations.

Responsibilities

Project manage and traffic agency deliverables (30%)

• Assists marketing team, program directors, and program operations directors in identifying target populations for each program.
• Engages and collaborates with stakeholders to translate established marketing goals into coordinated action plans to drive enrollments for the specialized Master’s, high school and summer programs.
• Independently prioritizes and executes action steps to achieve targeted goals and outcomes within established marketing strategies.    
• Coordinates cross-functional marketing project plans, tracks deliverables and timelines, and adjusts implementation details as needed to support program goals.
• Assesses effectiveness and impact of initiatives for marketing, advertising, and communications.

Interaction with Academic teams on marketing efforts and reporting (35%)

• Collaborates with marketing team to conduct research projects that explore advertising opportunities and/or identify new targets and competitors in the market.
• Collaborates with stakeholders to evaluate operational needs and align efforts with the identified strategies.
• Collaborates with marketing and recruitment teams to support events digitally.
• Ensures marketing content aligns with established messaging strategy and program objectives.    

Reporting & Analytics (20%)

• Monitors the effectiveness and success of the program level and school level strategies.
• Analyzes and reports on the outcomes, lessons learned, and recommended next steps for each program.

Other Duties (15%)

• Performs other duties and projects as assigned or requested.

Minimum Qualifications

• Bachelor's degree and/or equivalent related experience required
• 2 - 4 years related experience          

Preferred Qualifications

• Advanced degree in relevant area
• Experience in higher education
• Data and outcome-driven market project experience
• Prior experience developing and executing marketing strategy in higher education

Other Requirements

• Significant experience with the Office Suite of programs (Excel, PowerPoint, Word), and Analytics programs (Google Analytics)
• Experience in and knowledge of response-driven campaigns or programs (print and online)
• Significant knowledge of the competitive landscape for higher educational offerings
• Excellent interpersonal, oral, and written communication skills
• Exceptional attention to detail, strong organization and time management skills
• Ability to work independently as well as in teams
• Demonstrated ability in project management and ability to handle multiple projects simultaneously

Equal Opportunity Employer / Disability / Veteran

Columbia University is committed to the hiring of qualified local residents.