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Social Media Manager

Columbia College

Social Media Manager

  • 532874
  • Morningside
  • Columbia College
  • Full Time
  • Opening on: Dec 22 2022
  • Grade 12
  • Job Type: Officer of Administration
  • Bargaining Unit:
  • Regular/Temporary: Regular
  • End Date if Temporary:
  • Hours Per Week: 35
  • Salary Range: $64,100 - $85,000
The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to departmental budgets, qualifications, experience, education, licenses, specialty, and training. The above hiring range represents the University's good faith and reasonable estimate of the range of possible compensation at the time of posting.
 

Position Summary

Columbia College is a renowned undergraduate liberal arts college within Columbia University, a world-class research university in the city of New York. Columbia College is distinguished by its unparalleled Core Curriculum, which introduces students to great works of literature, philosophy, history, science, and the arts. The College offers an unmatched educational experience with access to distinguished faculty, exceptional research facilities, and unlimited opportunities for intellectual growth and exploration throughout New York City and around the world.

The College is deeply committed to its students — the most diverse student body in the Ivy League — and to actively investigating the difficult questions of what inclusion means, how diversity is fully realized and the role each member of our community must play to help shape a society that continues to bend toward justice.


Responsibilities

The Social Media & Community Manager is a key member of Columbia College’s innovative and mission-driven Marketing, Communications, and Events Teams. The Manager reports to the Director of Digital Marketing and plays a critical role in driving awareness and engagement across our social channels while supporting our marketing objectives and the College’s strategic goals. With a strong mastery of written and visual storytelling, brand, design, and a proven track record of driving growth through organic social content, this individual leads the end-to-end process of social media campaigns and helps build a connected, engaged, and empowered Columbia College community.

  • Social Media
  • Develop and schedule organic social content for Instagram, Facebook, TikTok, LinkedIn and YouTube, growing engagement and conversation while upholding Columbia College’s voice and visual identity across the social space.
  • Develop and maintain a monthly content calendar, monitoring relevant events across Columbia College and University and ensuring alignment with our broader marketing calendar and business goals.
  • Produce posts to support College-wide MarComm initiatives, as well as stand-alone social media campaigns.
  • Suggest new ways (e.g. promotions, contests, competitions, etc.) to attract new and relevant followers.
  • Continuously adapt to emerging trends, new features and shifts in the ever-changing social landscape.
  • Community & Content Management
  • Write engaging social copy with a focus on our students, faculty and alumni audiences, and lead day-to-day community engagement across platforms, building relationships with followers and influencers.
  • Work cross-functionally with our Editorial Team to identify content that can be leveraged across channels.
  • Source and curate high-quality UGC to feature in our content and identify potential third party creators to collaborate with.
  • Obtain feedback and gather ideas from our audiences through real interactions.
  • Monitor positive/negative comments and topic trends, and strive to boost engagement and resolve potential conflicts.
  • Assist with shot list development and social media photoshoots.
  • Reporting
  • Deploy social listening tools and UTM tags to track, analyze, and report on the performance of campaigns, content, and overall sentiment analysis.
  • Collect and analyze web metrics such as visits, time on site, page view, click-through rates as well as user engagement, etc.; compile metrics in monthly reports.
  • Develop an optimal posting schedule considering web traffic and customer engagement metrics.
  • Other duties as assigned

  • Minimum Qualifications

    • Minimum 3 years of relevant experience managing social media channels and creating content at a brand, agency, or media outlet.
    • Bachelor’s Degree in marketing, communications, journalism, or related field.
    • Demonstrated ability to execute projects on time & work collaboratively on cross-functional teams.
    • Expert knowledge of all current social media platforms.
    • Strong writing skills with experience creating compelling social media content.
    • Experience with content tools and DAMs (such as Adobe Creative Suite including Adobe Premiere editing software, Curalate, Sprinklr, Sprout, Later, Iconosquare, Canva, and Planoly) and digital marketing tools such as Facebook Business Suite, Adobe Analytics, Google Ads.
    • Team player with ability to navigate complex organization.
    • Copywriting skills and talent for producing powerful visual content in a variety of formats—still images to graphics, GIFs, Instagram stories and reels, TikTok videos, and more.
    • Up to date on latest social trends, new platforms and features, and channel-specific best practices.
    • Detail-oriented and can diligently manage a calendar; ensure projects are executed in a timely manner and in alignment with team’s goals.
    • Data-driven and able to use insights to understand what content is performing best while strategizing how to deliver more of it.
    • Able to effectively translate mission into message with a passion for higher education.

    **Applications submitted without a resume and cover letter will not be reviewed.**


    Equal Opportunity Employer / Disability / Veteran

    Columbia University is committed to the hiring of qualified local residents.

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