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Associate Director of Communications and Marketing

School of Social Work

Associate Director of Communications and Marketing

  • 533042
  • Morningside
  • School of Social Work
  • Full Time
  • Opening on: Jan 3 2023
  • Grade 13
  • Job Type: Officer of Administration
  • Bargaining Unit: 
  • Regular/Temporary: Regular
  • End Date if Temporary: 
  • Hours Per Week: 35
  • Salary Range: $82,000 - $88,000

The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to departmental budgets, qualifications, experience, education, licenses, specialty, and training. The above hiring range represents the University's good faith and reasonable estimate of the range of possible compensation at the time of posting.


Position Summary

Reporting to the Director of the Social Intervention Group (SIG) at the Columbia School of Social Work, the Associate Director of Communications and Marketing guides SIG leadership in the development, execution, and evaluation of departmental marketing and communications efforts across all platforms. The Associate Director oversees all aspects of the marketing process and plays a key role in research and planning, analysis, marketing, branding, communications, media relations, content, social media, and editorial strategy.


Responsibilities 

Communications

  • Develop marketing strategies aligned with SIG’s mission and objectives that optimize social media and web channels.  Design and develop relevant content that promotes connectivity, building an active and inspired SIG community.
  • Develop and oversee the Group’s marketing and communication architecture to ensure that all print and digital communications align with SIG’s brand and vision, support established business objectives, and maximize positive exposure. 
  • Lead monthly meetings with SIG management, PIs and project lead to ensure that efforts are aligned with SIG communication, marketing, and strategic planning goals.
  • Manage social media channels for SIG to maintain engagement and grow followership through relevant content strategy and marketing campaign integration. Engage with and respond to followers in channels to drive engagement and satisfaction to produce in the production of Op-eds.
  • Oversee the creation and curation of multi-platform campaigns and initiatives seeking to optimize the user experience. Curate website content and oversee web project development, updates, and analysis.  Create metrics to analyze the efficacy and impact of the website and campaigns.
  • Implement strategies that increase marketing responsiveness and elevate overall internal and external engagement by developing effective, results-oriented campaigns that grow SIG’s active user base to build a more robust network supporting SIG and the broader Columbia audience.
  • Translate the content and implications of social science research into meaningful messaging to the broader public through storytelling, press releases, Twitter, and other social media platforms.
  • Cultivate and engage audiences to increase participation rates with SIG and SIG’s body of research.
  • Develop strategies to increase attendance at events, adapt SIG’s research interventions, and engage those on the broader Columbia journey, including the School of Social Work.

Marketing

  • Develop and implement marketing plans, including promotional calendars, programs, and other marketing projects.  Provide marketing expertise, integrating partner inputs and goals to define campaign objectives and marketing strategies that optimize engagement and SIG’s strategic goals; curate or create relevant content. 
  • Ensure consistency of SIG communications products across channels. Ensure brand consistency with graphics, including the logo, promotional placards, and design of presentation templates and associated marketing materials.
  • Create and curate compelling content for news, including op-eds, press releases, social media posts, annual reports, infographics, data visualizations, flyers, and blogs tailored to specific audiences and channels that highlight the work and impact of the Group’s research to the broader public.
  • Oversee marketing initiatives, influencing and shaping user experience, content strategies, channel performance, and lasting results and refinement process to improve future strategies.
  • Manage project timelines independently but with a strong collaborative spirit. Maintain monthly editorial calendars and marketing strategy inputs;
  • Cultivate relevant media and press relationships, keeping abreast of topical trends and leveraging opportunities to engage with and cover SIG’s work; sustain relationships with local, national, and global media subject-matter experts. Develop and engage non-media SIG “audiences,” including universities, non-profits, and internal Columbia departments/schools.
  • Assess current trends related to SIG’s research and prepare/pitch story ideas and press releases/pitches for media contacts in collaboration with SIG’s Director and leadership team.
  • Review metrics for key channels and campaigns, update dashboards, and synthesize key insights and recommendations to enhance future initiatives. Report on concluded campaigns, presenting results.

Minimum Qualifications

  • Bachelor's degree and/or equivalent related experience required and a minimum of 4 years of related experience.
  • Excellent writing, copywriting and copy-editing skills.
  • Demonstrated expertise in data visualization or infographic design.
  • Experience with social media management tools such as Social Sprout or Hootsuite, Proven organization and planning framework skills
  • Proficiency with video and photo editing tools, digital media formats, and HTML   

Equal Opportunity Employer / Disability / Veteran

Columbia University is committed to the hiring of qualified local residents.

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