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Associate Director, Content and Social Media

School of Professional Studies

Associate Director, Content and Social Media

  • 531307
  • Morningside
  • School of Professional Studies
  • Full Time
  • Opening on: Nov 22 2022
  • Grade 13
  • Job Type: Officer of Administration
  • Bargaining Unit:
  • Regular/Temporary: Temporary
  • End Date if Temporary:
  • Hours Per Week: 35
  • Salary Range: 85k - 110k
 

Position Summary

Reporting to the Senior Executive Director, Communication and Creative Services (SED), the Associate Director, Content and Social Media, will be responsible for directing the work of freelance and other writing and editing staff to create and distribute content across all communication media for the School of Professional Studies. The Associate Director will work with the Senior Executive Director, Communication and Creative Services, to lead cross-departmental efforts in the School and with Program Directors to develop and execute communication strategies with programs and other content stakeholders, and any co-curricular collaborations. The Associate Director will also work with leaders in the Events, Media, and Design teams to manage content creation and distribution across media, including the website, newsletter, social media platforms, and print materials, among others. Content initiatives will focus on news and narrative projects from across the school around a variety of topics, including various events hosted by programs and leadership. This role will ensure that the School produces consistent production standards and a distribution and engagement strategy consistent with the larger university. The Associate Director will also work to promote and distribute content toward the goal of raising the profile and the social media presence of the School.


Responsibilities

  • Oversee and monitor general media and social media channels for relevant content to promote the goals of the school
  • Provide back-up for resources providing social media support at the school and all of the programs to achieve their social media goals
  • Work with team to develop, proof and edit content to distribute across channels, including social media, email, web, and print, among others
  • Attend and direct others to attend designated events for the purpose of creating content, including print/web content and video content for distribution
  • Collaborate with stakeholders to create processes for content distribution
  • Collaborate with external media and public relations firms to align the distribution and promotion of  content
  • Drive processes with stakeholders within the School and across the University  to align content distribution across all social media channels
  • Generate content with the goal of maximizing exposure of the School, strategic initiatives and events
  • Contribute actively to social media messaging for the school, chiefly on Twitter, LinkedIn, Instagram, and Facebook (and through other, developing channels) to drive traffic
  • Review of platform analytics for the purpose of strategic content analysis and development - ideal, but not required
  • Perform other duties as assigned or requested

Minimum Qualifications

  • Bachelor’s degree required
  • 4-6 years of related experience
  • A resume and cover letter with salary requirements must be submitted for applicant to be considered for the position.

Preferred Qualifications

  • Demonstrated excellence and facility with all existing and emerging social media, web and email technologies

Other Requirements

  • Ability to produce written materials in a variety of formats, quickly, accurately, and effectively
  • Ability to manage others in content creation roles
  • Collaborate with the team, School, and university stakeholders in content creation and distribution campaigns
  • Ability to synthesize complex materials into clearly understandable copy
  • Demonstrated excellence with all existing and emerging social media, web and email technologies
  • Executive presence and ability to attend high visibility events as a representative of the school
  • Demonstrated excellence in content consumption and curation
  • Strong interest and experience working with social media, understanding the nuances of social messaging for a variety of platforms including Facebook, Twitter, Instagram, LinkedIn; facility with HootSuite ideal to leverage these technologies for marketing, advertising, communications, and public relations purposes
  • Excellent communication skills
  • Exceptional attention to detail, precision, and accuracy in tasks; strong organization and time management skills; and the ability to perform non-routine work with changing priorities and aggressive deadlines
  • Basic interview skills with the comfort level and drive required to approach or pursue sources, in-person or via telephone/video call, for information required for content development
  • Experience in collaborating with various stakeholder groups, including other writers on a creative team from concept to completion of projects and initiatives
  • Portfolio/writing samples demonstrating content development

Equal Opportunity Employer / Disability / Veteran

Columbia University is committed to the hiring of qualified local residents.

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